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real estate leadership coaching
May 22, 2024

Shaping Industry Standards: Action Steps for Real Estate Leaders and Their Teams

“Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.” - Robin Sharma

In today’s real estate market, the role of industry leaders extends far beyond managing their own businesses. To truly shape the future of real estate, leaders must actively engage in industry boards and processes. This involvement amplifies their influence and provides invaluable opportunities for personal and professional growth. But how can leaders ensure they’re making the right moves? And how can they guide their team to do the same?  

Related reading: From Fearful to Fearless: How Real Estate Leaders Motivate Their Teams Through Change 

The Importance of Industry Involvement for Real Estate Leaders 

Real estate leaders play a pivotal role in shaping the industry. Their involvement goes beyond individual businesses, impacting the market, setting trends, and contributing substantially to economic growth. By participating in real estate boards and associations and their processes, leaders have the opportunity to influence policies, share insights, and drive strategic initiatives that can benefit the broader community.  

Moreover, joining these organizations provides leaders with a platform to advocate for responsible development, sustainability, and innovation within the industry. It’s also a chance to mentor upcoming professionals and ensure that industry standards are upheld. In turn, this collective effort helps create a more robust and resilient real estate market capable of adapting to changes and addressing challenges effectively.  

Active participation in real estate boards and processes allows leaders to shape the future of the industry constructively. By leveraging their expertise and networks, they can set a precedent for others to follow, ensuring that the real estate sector continues to thrive and evolve positively. 

Fostering Active Participation from Team Members 

Encouraging your team to be proactive in their industry involvement not only benefits the broader real estate community but also enhances their professional growth and dedication. Start by creating a culture of participation through regular team meetings, where you can discuss the significance of contributing to real estate boards and other industry events. Openly recognize and praise team members who take the initiative to get involved, as this will inspire others to follow suit.  

Consider establishing roles within your team specifically focused on industry involvement, such as appointing a liaison who keeps track of upcoming events, board meetings, and volunteer opportunities. This designated role can disseminate information to the rest of the team, ensuring everyone is aware of how they can participate.  

By fostering an environment that values and encourages industry involvement, you not only strengthen your team’s connection to the real estate community but also position your organization as a committed and influential player in the industry. 

Related reading: How Real Estate Leaders Strategize for Unknown Regulatory Changes 

Building Strong Relationships with Industry Influencers 

One of the most effective ways to build those strong relationships is to consistently attend networking mixers, charity events, educational seminars, and new member orientations. These events provide a platform to engage with peers, share knowledge, and showcase your expertise. By being a familiar face at these gatherings, you strengthen your network and position yourself as a key player within the industry.  

Another essential strategy is to promote these partnerships on social media. By highlighting your involvement and interactions with industry influencers online, you can amplify your presence and attract attention from other potential collaborators. This visibility helps to establish and reinforce your reputation as an active and influential real estate leader.  

Attending city council meetings is another pivotal action. By staying current on local issues and associating with key leaders, you can provide valuable insights and advocate for policies benefiting the real estate sector. This enhances your influence and ensures that your voice is heard in critical decision-making processes.  

Overall, engaging in these activities builds strong relationships and becomes a guiding hand for the real estate industry. It’s about creating a visible, credible, and proactive presence that resonates both within the community and your professional circles. 

The Takeaway 

Empowering your team to get involved in real estate boards not only benefits their professional growth but also enhances your agency’s standing in the community. By supporting local schools, attending key industry meetings, and fostering relationships with influential leaders, you position your agency as a pillar of the real estate sector. Remember, involvement is the cornerstone of leadership, and with strategic participation, you can help shape the industry’s future while strengthening your position within it. 

For Your Agents… 

As trusted real estate professionals, you’re uniquely positioned to guide our industry. By actively participating in real estate boards and associations, you can enhance your reputation and provide invaluable insights during transactions. Your involvement can help resolve title issues swiftly, aid clients in understanding title search results, and even create new business opportunities. Let’s contribute our expertise and collaborate to shape the future of real estate together, ensuring every client feels supported and informed throughout their journey. 

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Darryl Davis is an award-winning international speaker, real estate and business coach, and best-selling author of three books, all published by McGraw Hill Publishers.

For more than 35 years, Darryl has spoken to and trained more than 100,000 sales professionals around the globe to more than double their production year after year. His book, How to Become a Power Agent in Real Estate, tops Amazon’s charts for one of the most sold books to real estate agents.

He was awarded the Certified Speaking Professional (CSP) designation by the National Speaker’s Association, which is given to less than 2% of all speakers worldwide.

Whether from a stage or Zooming into a virtual room, Darryl’s extraordinary humor, relatability, and natural gift for teaching real-world, results-producing skills and mindsets to audiences have made him a client favorite throughout his career.

Audiences will laugh, learn, and ultimately walk away better prepared for a changing world, with the tools, skills, and training they need to build their businesses with more ease and less stress and to design lives and careers worth smiling about.

Bring One of Darryl’s W.O.R.K. Topics to Your Organization! 

By providing your agents with the knowledge and insights they need to stay ahead of the game, you can ensure that they are equipped to handle any situation that comes their way! Contact us here to learn more!

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