Ready to put some SIZZLE  into your summer prospecting? These real estate coaching tips can help! 

Prospecting in summer might feel awkward—but it doesn’t have to be! We’re often asked, “How do I keep momentum going when clients are in vacation mode and I’m trying to enjoy summer too?” Our answer: Make prospecting part of your summer rhythm, not something that interrupts it.

One of the easiest ways to stay active (and visible) this season? Get a little Vitamin D and hit your neighborhood farm with some good, old-fashioned door knocking. Yes, we said it. Old school. But it works. And bonus—it gets you outside, keeps you moving, and positions you face-to-face with the people you want to serve most.

Pro Tip for POWER AGENTS®: Before you even knock on a door, your farming plan needs a solid foundation. If you haven’t yet chosen a farm neighborhood, don’t just pick the one closest to your house or office. Think strategically.

Here are three factors to evaluate before committing to a farm:

1. Competition.
Choose a neighborhood where no single agent has more than a 15–20% market share. If they do, that agent is already the “go-to” name in the area—and competing with an entrenched presence can feel like running uphill in flip-flops.

2. Average Home Price.
The effort it takes to farm is the same, whether the homes are worth $60K or $600K. But the ROI? Dramatically different. Your time and marketing dollars will go further in a higher-value area. Need help crunching the numbers? Head to the Farming and Self-Promotion tab—we’ve got a calculator and a quick how-to video to guide you.

3. Turnover Rate.
Aim for a neighborhood with a 7–8% turnover. Translation? If there are 200 homes in a subdivision, ideally 14–16 homes sell per year. To find this number, add up the homes sold in the past 12 months and divide by the total number of homes. Low turnover = long waits. High turnover = hot opportunity.

Put Some Sizzle in Your Summer Prospecting

Once you’ve chosen your farm, it’s time to show up like the pro you are—with value, consistency, and a little summertime flair.

1. Door Knock With Purpose.

Don’t just drop off business cards. Bring a beautifully designed flyer with real value—like a Neighborhood Market Report Update. This gives homeowners something to learn from, not just look at. When you show up with a relevant reason to knock, you build trust and curiosity.

Use This Conversation Starter: “Hi, I’m [Your Name], the neighborhood real estate specialist. I’m stopping by to give homeowners a free Market Report. It shows what homes in the area have recently sold for and gives you a snapshot of what your home may be worth in today’s market. A home is one of your biggest investments—like a stock portfolio, it’s smart to check in on its value now and then. Would you like a copy?”

2. Host a Summer Event.

Want to become the favorite face in the neighborhood? Throw a summer social. Think small and local:

• Popsicles in the Park

• Driveway Donuts & Coffee

• Movie Night on the Lawn

• Mini Client Appreciation BBQ

Events like these say, “I’m not just here to sell—I’m here to serve.” That builds reputation, referrals, and relationships.

3. Tap Into SMILE Stops™

Summer is the perfect season to make your SMILE Stops™ memorable. Hand-deliver simple, seasonal gifts with clever messages (we’ve got ideas in the classroom). These light-touch, feel-good moments create real connection—and real results.

Remember: You’re Serving, Not Selling.

The truth? Prospecting doesn’t have to be pushy. It doesn’t have to be awkward. And it doesn’t need to pull you away from enjoying your summer. You’re a real estate professional—a coach, a consultant, a community resource.

When you show up in your farm with the mindset that you are educating, informing, and serving, you remove the pressure and increase the impact.

You’re not selling. You’re solving. You’re not closing. You’re caring. You’re not chasing. You’re connecting.

POWER AGENTS®, you can download a trifecta of handy tools in your Farming and Self Promotion tab to help make this easier!

1. Neighborhood Market Report Letter. This is a great letter to send in advance of your door-knocking day  The letter currently says that you’ll include the certificates with the letter. You can add into the letter the dates you’ll be in the neighborhood and let them know you can collect them at that time and will have extras with you when you visit.
2. Neighborhood Market Report Certificate. This certificate downloads and opens into PowerPoint so that you can customize with your contact information and even the recipient’s name. These are also great tools to send to your sphere of influence!
3. Door Knocking Dialogue.  This is a great ice-breaking dialogue to get you started and give you confidence to get out there and make things happen!

Lastly, have some fun with it. While it might feel outside your comfort zone at first, the bottom line is that we are in the business of building relationships with people. If you’re out in your neighborhood farm with the mindset that you are there to serve the people of that neighborhood, help them know the value of their homes, educate them on the market, recent listings and sales and what that all means to them — then you are serving – not selling. Coaching, not closing. That, my friends makes all the difference. Not just in how you feel about prospecting, but the results you will get because people will be able to feel your authenticity and integrity in that approach to them. Good luck and happy door knocking!

Learn more about the POWER AGENT® PROGRAM 

• Join Darryl’s Inner Circle Facebook Group. We are always posting fresh ideas, training tools, strategies, and templates, and hosting important, timely discussions with real estate professionals across the globe who are committed to their Next Level of success and life.  
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• Reach out and talk to us. Not sure if this coaching program and community is right for you? Click that blue chat button on the bottom right of the screen, or call us at 631-929-5555. We are here to help!

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