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January 11, 2021

You’ve Got a CRM, Now What?

Powerfact: A CRM is the hub of your professional business.

by Guest Blogger 

You’ve heard it from your colleagues, other fellow real estate agents and even we have preached about it time and time again; a real estate-focused CRM is key to taking that next step in growing your real estate business. But what happens after you have taken that next step and crossed it off your list? How is a real estate CRM going to help you and take your business to that next level?

In many cases, a real estate agent gets a CRM, pays for it, but either seldom uses it or doesn’t use it at all. Here’s how a real estate CRM can help you elevate your business and become a better real estate agent:

1. You will have Access to a Robust Software

With an effective real estate CRM, you do not have to worry about Excel spreadsheets or relying on your Google calendar to do the work for you. As a matter of fact, a good real estate CRM will sync all of your contacts from your Google, Outlook or any of your other outlets, so that everything is in one place. With rich contact profiles, automated reminders, keep in touch communication reminders, automated lead capture and other useful tools within your real estate contact management system, you will break up with your spreadsheet in no time. Your CRM will help you stay in touch with your contacts, be proactive in sending out birthday or holiday communications, nurture your leads and stay organized.

2. You will become an E-Mail Marketing Wizard

Your real estate CRM will act as your personal assistant. In this day and age, online communication is they key to success in any business. Connecting and following up with your past customers, hot prospects and leads is paramount and, therefore, should not be taken lightly. Having a real estate CRM that will automatically send out a customizable e-newsletter every month, along with professionally-written nurture emails positioned for lead follow-up and advanced email campaign reporting will make you an email-marketing expert. Within months, you will be able to see how effective your email marketing is and how quickly you are getting positive results.

3. Your Mobile-Friendly Agent Website will Set you Apart

While other real estate agents may enlist the help of an expensive website-building platform to create their own agent website or some who don’t even have an agent website at all, your CRM will create one for you. With an array of customizable themes and an extensive image gallery, the hassle of creating a website will be off your shoulders. On top of that, you will get 16 pages of pre-written content that includes a customizable blog on your website. Other websites may be pretty, but that’s all they are. Your website will be aesthetically-pleasing, resourceful, mobile-friendly, and will capture your leads quickly.

4. You will Master your Database

You may not believe it, but there’s truth behind this. When you get your real estate CRM, you will probably not want to start, get overwhelmed and think of reasons not to use it. However, when you literally have someone offering you a helping hand and guiding you along the way, chances are, you will want to get started. With a helpful service and some quality one-on-one guidance, you will get all of the tools you need to set up your CRM. With practice, you will get the hang of things, and before you know it, you will become an expert. You will become more adept at sending out communications, scheduling automated calls and reminders and overall become a lead nurture master.

5. You will be on Top of Things at all Times

You aren’t chained to your desk and nobody expects you to be. But do you often get that feeling when you are out of your office or aren’t behind a desk, that something is bound to go wrong? This is where a real estate CRM with a go-to mobile app and text marketing capabilities are handy. A resourceful real estate CRM with a mobile app will be your holy grail. On top of that, with a texting add-on feature, you will be able to connect with your prospects quickly without having to wait to get back to your desktop.

Get started. Don’t worry, we are here for you every step of the way. Power Agents®, if you don’t have a real estate CRM at the moment, you can start your FREE 30-day trial of The Power Builder CRM! The best part of it all? You can take advantage of all of the above benefits, for a full 30-days! Give it a shot!

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