Want to make a difference in 30 days? Use the appreciation marketing secret for success and remember Teddy Roosevelt’s words, “They don’t care what you know until they know that you care.”

Sometimes the most powerful tools in real estate aren’t digital — they’re personal. Just 30 days of sending a greeting card, note, or letter to the VIPs in your book of business could be the secret sauce to not only finding new business but fueling lifelong repeat referral business (and some really meaningful relationships). Let’s break down a few timely strategies.

Let’s break down a few timely strategies.

Card-Worthy Care Moments

1. Time block 25–30 minutes per week. Five minutes a day is doable, right?
2. Scroll through the social media of the VIPs in your book of business and look for card-worthy opportunities — a new grandchild, a work award, a marriage, or a meaningful life event. Save the photo to your computer.
3. Choose a greeting card service that allows you to upload custom photos and personalize the front, inside, and back of each card.
4. Set up a branded card back with your photo, logo, and contact information so every card doubles as a touchpoint.
5. Upload the photo you saved from social media for the front of the card.
6. For the inside, keep it genuine and occasion-specific. For example: “I saw your post — congratulations on the new grandbaby! How exciting! Wishing you every joy!”
7. Do not ask for referrals or business. This negates all the goodwill you just created.
8. That’s it! Imagine the impact of consistently touching the lives of people in your sphere with that kind of thoughtfulness. It’s referral-worthy all on its own.

FSBOs and Expireds

1. Three times per week, look for FSBOs and Expireds in your area.
2. Grab a photo of their home from the listing — or snap one yourself if you pass by.
3. Upload the photo as the card’s front image, making it immediately personal and attention-grabbing.
4. On the inside, write something direct and confident, such as: “Thank you for the opportunity to earn your business. I already know what it will take to get it sold and ensure your return on investment. Call me!”
5. Follow up within five days of sending the card.

Create a Set-and-Forget Campaign

Home anniversaries and birthdays are wildly underused by real estate agents — and that’s exactly why they work so well.

1. Upload your client list to your greeting card platform of choice.
2. Pick card designs — one per year for five years — adjust any copy you’d like, then schedule them to go out automatically.
3. This kind of consistent, thoughtful outreach is a wow factor that gets you noticed, remembered, and recommended.

The beauty of a handwritten-style card in a digital world is that it stands out in a way an email never will. Start small, stay consistent, and watch what happens to your relationships — and your referral pipeline.

POWER  AGENTS®, check out Thanks.io in our trusted vendors tab to see how you can create your 30 Days of  Appreciation Marketing!

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