Powerfact: Know your numbers – then use them to build your business!
Guest Blog by Paulina Pestryakov, Power Builder Partner
An article published by The Close confirms of 57 real estate statistics that help real estate agents and those in the industry understand their market better. Understanding and leveraging these statistics to your benefit is the goal of this blog post. We have highlighted five of the statistics in the article that we feel is the most crucial to your real estate career. To learn more, please continue reading:
1. On average, the third most viewed page on a real estate agent website is the “About Us” page
To stand out from your competitors and also portray yourself as a professional real estate agent, you are better off having your own real estate agent website. This is like a personal space to show your capabilities, your competencies, and even your personality! The above statistic speaks for itself. In order to be successful as a real estate agent, you need your own platform. A nice website with an About Us or About Me page will open the door for your potential leads. There is a very high chance that your potential prospect will not pick up the phone and give you a call or send you an email until they have seen your website and read your “About Me” page first. This is your opportunity to sell yourself!
2. Around 69% of recent home sellers surveyed said that they would gladly write a review for their real estate agent if requested
This statistic is certainly very eye-opening. There may be some of you out there that have little to no reviews, especially on Google or Facebook, where these reviews count the most. How do you solve this issue? Just ask for a review. It’s just that easy. You kept in touch with your buyer(s), from start to finish, provided them the best possible service, so why not ask for a review? In other words, take that extra step and ask them to rate your service. They would be more than happy to help, especially being pleased with the service they received.
3. On average, buyers search on their own for a new home for three weeks before contacting a real estate agent
This is your time to shine. While a buyer may not have a prospective real estate agent they’re considering working with, this is where you are able to step it up and shine. Creating your own agent website, specifically with IDX listings, being active on social media, and email marketing campaigns will work only in your favor. Using these methods will definitely get you ahead of your competition.
4. Some 73% of homeowners say they are more likely to list with a real estate agent who uses video to sell property
This cannot be stressed enough. Posting professional videos of your listings on social media or on your website increases your chances of acquiring the potential lead significantly. Think about it this way. If you were a serious home-buyer and were looking for your first home, would you rather see static-looking photos of listings or would it be better to see a dynamic video of a home and the lot surrounding it? Adding a drone video or even a video taken with your mobile phone of the interior of a home can really make a difference, leading to a potential offer on the property.
5. Real estate agents earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a customer relationship management tool (CRM) than agents who earn less.
This final statistic is probably the most crucial of them all. Having a reliable CRM and make good use of it can take you real estate career to new heights. The right CRM will allow you to keep in touch and top of mind with your past customers and prospects, manage your listings, create email marketing campaigns, and so much more! Bottom line: you will stay organized and more attentive to your contacts. The right real estate CRM will allow you to stay in contact, yet also follow up, ultimately leading you to become a reputable real estate agent in your community.
Taking into consideration all of the statistics mentioned above will definitely affect how you see yourself as a real estate agent. By taking the time to review how you manage your contacts, your social media, your listings, and most importantly your follow up plan, you will see what’s been working and what you could improve on, when it concerns your real estate career. Don’t forget that it is never too late to change. If you find that you could improve on organization, keeping in touch or even getting back to your contacts in a timely manner, consider a real estate CRM.
Get your real estate CRM working for you. It’s not too late to change the game and stand out as a top real estate CRM. You just have to have the right tools and you are well on your way. Give yourself time everyday to work on your CRM, keep learning, and make sure you automate your marketing!
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