POWERFACT: Facebook Community Groups are a POWERFUL source for leads!
The nature of real estate can sometimes feel like “feast or famine”, particularly during this COVID pandemic when many homeowners are hesitant to list their homes, and buyers are hesitant to look. Slowly, the regulations and shelter-in-place orders are starting to ease in some areas, but there are still many agents waiting for restrictions to lift.
So, how do we continue to move forward to begin rebuilding our listings inventory from home without sinking a lot of money into it?
During a recent coaching call, we discussed that very topic… turning Facebook Community Groups into a treasure chest of leads.
So, how do you go about doing this? Go into Facebook and search for the groups dedicated to the communities and neighborhoods you serve. Nearly every community has one – a page where people can post notices about community events, alert folks about their lost dog, complain about the poor service at the post office, and so on. When you find one or two of these active groups, you can start participating!
The 5 In 1 Rule
I follow the “5 and 1 Rule”: help 5 people before making 1 post about real estate. In fact, make it your goal to be so helpful that the neighborhood mistakes you for the group administrator! Keep repeating this process – help 5 people and then 1 real estate related post.
Helping can take many forms, whether it is helping someone who is looking for recommendations for services or helping someone spread the alert looking for a lost pet (or even going out to help look for the little escapee with the owner!)
Now, these posts that you put up can be market updates, tips, other articles that will give your neighborhood something of value, but when you make this 5 and 1 rule consistently, it won’t be long before your community comes to know you as one of the most helpful and knowledgeable people in your community and a real estate expert. You will be consistently top-of-mind when anyone in your community decides to buy or sell, or they will refer their friends and family to you.
This process costs nothing, so when you have a limited budget, this is the TOP way to keep you front and center in the minds of your community and farm area. Not only do you gain an excellent reputation for service in your community, but also being a real estate expert and the first agent that your community thinks of when it comes time to sell.
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