August 31, 2020

How to Get your Real Estate Business Working for You (Instead of the Other Way)

Powerfact:  You’ve got to work ON your business, not just IN it.

Guest Blog by Paulina Pestryakov, Power Builder Partner

Getting a real estate CRM is easy. In fact, it is so easy, that it is just a few clicks away. The steps following that are simple too, especially with a good real estate CRM. With the help of an easy set-up wizard, concierge call, and webinars, you are well on your way to getting your real estate business working for you. But what if you just don’t do anything after you’ve followed all these steps? What if it’s been months and you still haven’t taken advantage of all of the benefits a robust real estate CRM has to offer. Well, it’s never too late to start getting your real estate business working for you and not the other way. Here’s how:

1. Allocate 30 min every day to getting your real estate business in order.

Whether you are new to real estate or a seasoned professional, there is always room to grow. You don’t need to do everything in one day. In fact, quite the opposite. Doing everything all in one day will overwhelm you and make you less productive in the days following. Allocate at least 30 minutes to getting your real estate business in order. Whether that means cleaning up your database, creating keep in touch tasks, or working on your website, you have to get your feet wet. This way, after it’s been weeks, you can finally concentrate on your life’s responsibilities while your CRM will act like your personal assistant around the clock.

2. Watch a webinar. Or two. Or three. Always keep learning about your CRM.

It’s easy to get started, take advantage of a few helpful resources in the beginning and then think you have grasped the system and you’re ready to go. The answer is no. It is good to be confident, but not over-confident. Humility is a great thing and it speaks volumes, especially when it comes to your real estate business. Take advantage of free webinars that your real estate CRM software has to offer. There are always components of the CRM you could be missing, or even new features that have been launched. When you consistently ‘stay in the now’ and learn about new features, they become your greatest gift. Then, you can easily integrate them into your real estate business and have it working for you because you’ve set it up properly. Remember, there is no such thing as knowing too much.

3. Take advantage of marketing automation. It does the work for you!

You can organize your database and create notes based on phone and email correspondences. But do you know there is so much more to a real estate CRM than organizing your database and creating notes? There’s a whole “marketing team” working for you. It just needs to be given “instructions” which will prompt it to carry out tasks for YOU. How do you get this “team” working for you? Take advantage of any marketing automation tools offered in your real estate CRM. That means enabling automated social media posting, customizing a monthly e-newsletter for your prospects and past clients, and most importantly, creating a personalized agent website. A website that is all about YOU and YOUR BRAND. All of these steps feel exactly as though you have a whole marketing team supporting you and your vision, behind the scenes. Try it out!

Key Takeaways

Get your real estate CRM working for you. It’s not too late to change the game and stand out as a top real estate CRM. You just have to have the right tools and you are well on your way. Give yourself time everyday to work on your CRM, keep learning, and make sure you automate your marketing!


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