Blog

John Quincy Adams once said, “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” 

As we approach the end of what’s been one of the more challenging years the real estate industry has faced and look forward to the opportunities that 2024 holds, it’s crucial to reflect on the essence of true leadership in our ever-changing and growing industry. John Adam’s sentiment resonates more keenly as we continue to navigate through these uncharted times. 

The Foundation of Inspirational Leadership 

In the face of adversity, our role as leaders in real estate becomes even more significant. We are not just managing transactions; we are shaping lives, careers, and dreams. It’s our responsibility to be the bedrock for our teams, demonstrating resilience and hope. 

• Be the model of resilience using your own personal stories: In times when negative news pervades, showing your team how to remain steadfast and adaptable is key. Share your own stories of overcoming challenges, and encourage open discussions about facing and surmounting obstacles. Your team members want to know they aren’t alone in their business, and understanding how you have faced a similar challenge successfully gives them hope they can do the same.  
• Don’t grow stagnant, but foster a culture of continuous learning: It might seem like we say this a lot, but in an industry that can change at lightning speed, it’s imperative that the whole team keep up. Encourage your team to embrace learning as a tool for growth. Whether it’s developing skills in negotiation, marketing, SEO, social media use, or keeping up to date on market trends, a commitment to consistent learning keeps everyone engaged and prepared for whatever the future might bring. 
• Be your team’s biggest cheerleader and encourage big dreams: Now more than ever, it’s crucial to dream big. Set ambitious goals for 2024, not just in terms of sales and revenue but also in personal and team development. This might sound crazy, but the dream should be big enough to be scary as much as it’s exciting. If goals are too small, there won’t be the same sense of accomplishment. Celebrate your team members’ innovative ideas and support initiatives that push the envelope. 
• Make action-oriented mindsets a priority for your agents: Ideas and dreams can’t get anywhere without action. The true potential of those dreams, and even of your team members themselves, awaits behind defining the steps needed to turn those dreams into reality. Empowering your team to take decisive steps towards their goals by using the SMART goals framework and taking advantage of the resources and support you offer means they grow in their business. 

Helping Your Agents Set Authentic Goals 

Goal setting doesn’t have to be dull. Instead, help your team members infuse their goal-setting framework that speaks specifically to them and to their resilience, so they can create goals that align with their interests while motivating them to move outside of their comfort zones. 

Here is an AUTHENTIC goal-setting framework to share:  

• Adaptive Readjustment: Embrace adaptability and resilience by adjusting strategies in response to market dynamics or unexpected hurdles. 
• Urgency: Attach a timeline that inspires urgency and ambition (from Time-Bound Inspiration). 
• Tangible Measurement: Develop measurable criteria that not only track progress but also highlight resilience in challenging times. 
• Holistic Aspirations: Set goals that stretch boundaries while being realistically attainable (from Aspirational Achievability). 
• Empowering Specificity: Craft goals that excite and inspire your agents (from Inspiring Specificity). 
• Navigating Challenges: Continuously assess progress, acknowledging challenges as learning opportunities (from Resilient Evaluation). 
• Targeted Impact: Ensure goals resonate with larger aspirations while contributing meaningfully (from Relevance with Impact). 
• Inspiration: Leverage inspiring goals and achievements to motivate continued effort and commitment. 
• Comprehensive Approach: Ensure that goals encompass all aspects of real estate practices, from client relationships to market analysis. 

By infusing goals with authenticity, real estate agents can not only pursue their objectives passionately but also adapt and overcome obstacles, fostering growth and meaningful impact in their communities. 

Addressing the Elephant in the Room 

It’s no secret that the real estate industry has been tumultuous, forcing agents and leaders alike to be in a constant state of uncertainty. Yet, in these times of change, strong, resilient, and creative leadership can make all the difference. By sitting down with your team and addressing the elephant in the room, whatever it might be at the time, you can emphasize the importance of adapting to changes and being prepared, as well as finding opportunities amidst challenges. 

Your Role in Hope 

As we get ready to step into 2024, let’s commit to being leaders who not only guide but also inspire. Our actions can motivate our teams to dream more, learn more, do more, and become more. Let’s be the leaders who navigate these waters with courage and vision, inspiring our teams to do the same. 

Related reading: Transformative Resilience: Is there a good resilience and a bad resilience?  

Related reading: Anchoring Your Well-Being 

For Your Agents…  

Transformative Resilience is about shaping our future, not just enduring it. As leaders and as a team, we have the power to convert every challenge into a new path to success. Let’s commit to being resilient, not just in weathering storms but in using them to sail to new and exciting destinations. 

Know that agents do NOT have to go it alone in this market. Our goal is to bring the tools, training, and coaching to not only survive the shifts – but also build solid, dependable foundations they can count on and help them build clients for life. If that sounds like a goal that can help you reach YOUR goals – then join us for our Free Weekly Real Estate Webinar Training Series! Click below to register for the next one!   

Darryl Davis is an award-winning international speaker, real estate and business coach, and best-selling author of three books, all published by McGraw Hill Publishers.     

For more than 35 years, Darryl has spoken to and trained more than 100,000 sales professionals around the globe to more than double their production year after year. His book,  How to Become a Power Agent in Real Estate, tops Amazon’s charts for one of the most sold books to real estate agents.     

He was awarded the Certified Speaking Professional (CSP) designation by the National Speaker’s Association , which is given to less than 2% of all speakers worldwide.     

Whether from a stage or Zooming into a virtual room, Darryl’s extraordinary humor, relatability, and natural gift for teaching real-world, results-producing skills and mindsets to audiences have made him a client favorite throughout his career.     

Audiences will laugh, learn, and ultimately walk away better prepared for a changing world, with the tools, skills, and training they need to build their businesses with more ease and less stress and to design lives and careers worth smiling about.     

Bring One of Darryl’s W.O.R.K. Topics to Your Organization!    

By providing your agents with the knowledge and insights they need to stay ahead of the game, you can ensure that they are equipped to handle any situation that comes their way! Contact us here to learn more!