Opening the Conversation: Hoby Hanna on Clear Cooperation and Championing Choice
Industry leader Hoby Hanna joins Darryl Davis to discuss Clear Cooperation, client choice, and the future of collaboration in real estate.
In the latest episode of Real Estate Unscripted™, Darryl Davis sits down with Howard “Hoby” Hanna, President of Howard Hanna Real Estate Services, for an insightful conversation about the Clear Cooperation Policy—its impact, its intentions, and the importance of keeping the client at the center of every decision.
As the head of one of the largest and most respected brokerages in the nation, Hanna brings a thoughtful, real-world perspective to the discussion. His focus? Protecting consumer choice, preserving agent creativity, and ensuring that cooperation in our industry remains rooted in trust and transparency.
“We don’t own the houses,” Hanna reminds us. “We’re brokering somebody else’s castle.”
It’s a simple truth with profound implications: the homeowner—not the system—should have the ultimate say in how their property is marketed and sold. Hanna emphasizes that while policy plays an important role in guiding the industry, it must also be flexible enough to serve diverse client needs and real-world situations.
During the conversation, Darryl and Hoby explore how the Clear Cooperation Policy has affected agents, buyers, and sellers. They discuss where confusion arises, how it can limit options, and why open dialogue among industry leaders is essential to finding solutions that work for everyone.
This isn’t about pointing fingers—it’s about fostering understanding, collaboration, and the freedom to serve clients in ways that reflect their goals and best interests.
If you’ve ever wondered how industry policy shapes your day-to-day business—or how leaders are working to protect both agent autonomy and consumer choice—this is a must-watch conversation.
Watch the full interview below and join the conversation. The more we share perspectives, the stronger our industry becomes.
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