The Four Listing Conversations
Powerfact: Understanding the dynamics of each type of seller will increase your odds of success at the appointment.
Our market is swiftly changing, and while I’m one of the first in line to talk about the importance of life balance, making time to prospect weekly should be a top priority for agents. Now is the time to build market share.
This week, I want to review the four different types of listing conversations and what you should take as your approach to each one.
- Sphere — or past customers/clients/trusted relationships
- Referrals — how to acknowledge referral and transition to be the resource to be trusted
- Expireds — sellers who are already familiar with the process and tools, but need to re-establish trust and confidence in a new agent
- FSBOs — may or may not have knowledge of the tools/resources/value you bring to the table
Here’s my challenge — schedule your family time – your personal time — your down time. But make room in the coming months to up your game. Now is the time to build, and we’re here to help you do that.
Power Agents, head over to the Listing Appointment tab where you’ll find tools to help you during your listing appointment. Remember, we like to call it a listing CONVERSATION – because it is really about developing that rapport and relationship!
I also think it’s a great time to revisit the Master the Listing Appointment webinar on demand here and download the slides.
By the way – part of servicing sellers once you get the listing is to host open houses. Did you have a chance to watch our webinar on How to Double Your Sales from Open Houses?
We’ve got you covered!
You can watch it on demand here.
We’re here to help!
Now – go out there and SERVE, be a resource for consumers, and build those relationships. You’ve got this!
Not yet a Power Agent®? Did you know that for less than a dollar a day, you can have access to hundreds of marketing, prospecting, and objection handling tools – live weekly coaching, podcasts, webinars, and more? In fact – we’ll give you the first 30 days for just $5! Start your Power Agent® trial and have total access to every tool we have including letters, dialogues, training tips, webinars on demand, eBooks, and marketing tools.
If you’re ready to have everything you need to handle whatever the market tosses your way — get started today!