We often talk about making Smile Stops to check in with your clients, but having them come to see you in your office creates more interest in the industry, and may even land you a listing conversation.
There is a concept that we here at Power Headquarters taught often in the early days of the Power Program®, and we were reminded of the importance of it while in conversation with a Power Agent® as she shared one of her successes with us.
Why They Need To See You At The Office
This Power Agent® ran a promotion, and handed out Costco pies to her clients as they stopped into her office, and what we used to teach was to have clients stop into your office rather than always stopping at your client’s home for Smile Stops, and this is why: they get to see you in your home base, seeing what you do in your office, and see you doing what you do while working.
This is a way of promoting you as a part of your company because sometimes, there is a mental disconnect when the clients only ever see you at their own home, or out driving – seeing you in an office, working, changes the context of what you do.
TIP: Check out this article by Officense, “Where You Meet Matters: Why Meeting Clients in a Professional Setting Is Important.”
There one interesting thing that may also happen as clients come inside your — they may see listing or real estate news that interests them. This starts the conversation around real estate, and in many cases, these clients may book a listing conversation appointment with you after that.
How You Can Make Your Office Work For You
With the holiday season starting, it’s the perfect time to create a promotion or event that brings potential clients into your office. Power Headquarters created the Holiday Heroes Project® last year, which can be tailored to suit what you want to accomplish while serving your community’s most basic needs.
Our Power Agent® also shared the details of her event with us, which she promoted by sending out invitations, a reminder postcard that included a call to RSVP to so she would know how many pies she would need to purchase. She also phoned everyone to remind them, and promoted it over her social media platforms. On the specified date, the clients came in to pick up their pie, and she could spend time talking with them in her office. She ended the day with a lot of happy clients, and several listing appointments!
Are you ready to start taking things to the Next Level®? If you don’t already know what you need to do to get to your next level, we can help!
Power Agents®, for all the tools, resources, and strategies for hosting an incredible promotion and bringing your clients to you, head to the Farming, Self-Promotion, and Mailings tab in the Classroom. Whether you need a boost of confidence, or empowering dialogues, we are here to help you get the skills you need to be the go-to agent for the buyers and sellers in your farm area.
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