The Real Struggles Agents Face (And What To Do About Them)
Let’s be real for a moment. Being a real estate agent isn’t just “showing pretty houses” or “posting on Instagram.” It’s juggling five balls while riding a unicycle in a thunderstorm – and smiling the whole time.
Behind every sold sign, there’s a human being navigating doubt, fear, rejection, burnout, and uncertainty. If you’re reading this, you might be one of them.
Here are the biggest pain points we hear from agents across North America – and what we want you to know about each one:
- Inconsistent Income
“I don’t know where my next transaction is coming from.”
It’s the rollercoaster ride most agents know all too well. One month you’re flying high. You’re closing business left, right, and center. The next, you’re wondering if you should drive for Uber. At least they know they’re getting paid to drive people around all day.
The truth? Inconsistent income isn’t just a money problem—it’s a systems problem. When you don’t have a clear plan for prospecting, follow-up, and conversion, you’re playing a guessing game with your business. You need a plan, and you need it now.
What helps: A solid, repeatable daily routine. Prospecting blocks. Talk time goals. And yes—the skills to speak from the heart (not from a script) and build trust.
Related reading: Quantum Financial Planning – How Top Real Estate Agents Can Manage Uneven Income Streams
- Fear of Rejection or “Bothering People”
“I hate cold calling. I don’t want to come off pushy.”
This fear is totally valid. Believe it or not, but most agents weren’t born loving rejection. But here’s the POWER AGENT® mindset shift: You’re not interrupting someone’s day. You aren’t bothering them. You’re offering help. You’re in the business of serving, not selling, and if they are thinking about selling, you have the expertise they need.
What helps: Reframing your calls as “Conversations with another human”. Leading with value and how you can help them. Practicing your objection handling until it feels natural, not forced.
Related reading: Brain vs Heart: How to Overcome Your Fear of Rejection
- Working All the Time (and Still Feeling Behind)
“I’m working 12-hour days, and I still can’t keep up.”
This one’s tough because it’s not just about hours you’re putting in—it’s about overwhelm. It’s about self-management more than time-management. Too many agents are stuck in reactive mode rather than pro-active mode. Putting out fires. Saying yes to everything. Answering every call.
What helps: Boundaries. Systems. A written plan for “Now Business” and “Future Business.” And maybe most importantly: permission to rest without guilt. You’re building a life worth smiling about—not burning yourself out in the process.
Related reading: Eight SELF Management Strategies for Life and Business
- Clients Who Don’t Respect You
“They ghost me. Or worse—they use my time and buy with someone else.”
Oof. That one stings, and it’s easy to take it personally and head straight into the bucket of Ben and Jerry’s. But it’s a symptom of a deeper problem, not a personal failure. It usually means the client never fully saw you as their fiduciary. They never understood your value. And thankfully, that’s fixable.
What helps: Having a crystal-clear buyer agency agreement. Honest “first date” conversations to pre-qualify clients, set expectations on what you will (and will not) do during this process, and earning their trust with education—not desperation.
Related reading: Know Your Worth: The Mindset Shift That Changes Everything
- The Pressure to Be Everywhere (Social, Video, Mailers, etc.)
“I feel like I’m supposed to be on TikTok, Instagram, YouTube, and sending postcards daily. I can’t keep up.”
Let’s say this loud for the agents in the back: You don’t have to do everything. You just have to do something—consistently. Here in the POWER Program, we have 1600+ materials for agents to use in their business, but there’s just no way that any person could use ALL of them.
What helps: Picking 2-3 channels that match your strengths (and your audience). Doing those well. And having a plan that reuses content instead of constantly reinventing the wheel. If you don’t enjoy using the resources, the tools, and the strategies, you won’t be consistent with them.
Related reading: Hello Arii – 5 Moves That Turn Real Estate Content from Time Suck to Lead Magnet
- Feeling Alone
“My friends don’t get it. My family thinks this is a side hustle.”
This is one of the biggest ones—and the least talked about. Real estate can be isolating, and sometimes your family might not see all the good you’re doing for others. You’re out there building something big, and not everyone understands that kind of dream.
What helps: Community. Coaching. Finding your tribe of people who do get it. (That’s why the POWER AGENT® program exists—to surround you with others who are walking the same path.)
Related reading: Don’t Go it Alone: The Importance of Community in Times of Change
Here’s the bottom line:
Real estate is hard—but you don’t have to do it alone. And you don’t have to be perfect. You just have to be in progress. Every challenge you’re facing? It’s normal. It’s valid. And it’s something thousands of agents have overcome—with the right tools, support, and mindset.
So, if you’re stuck, struggling, or just feeling off your game lately…You’re not broken. You’re not failing. You’re just ready for your next level. Let us help you get there.
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