The Right Tools for a Listing Appointment
POWERFACT: Having the right tools at the right time makes all the difference.
This week, I wanted to address one question I get a LOT. “What do I bring on a listing appointment?” In this age of technology, apps, and electronic wizardry – many agents are trying to find the best way to bridge the gap when face-to-face with a potential seller. Technology is great – I love it. I literally think I have an app for everything! However — on a listing appointment, I think they can create a communication barrier that I don’t believe needs to be there.
Call me old-fashioned (I don’t mind) – but I believe a Listing Conversation book (binder) that includes visual representations of all the tools and skills you bring to the table to help a homeowner get their home sold in the least amount of time with the fewest headaches is the way to go. Why? It’s more flexible, more visual, and the fact that it is so tangible — they can touch it, feel it, flip through it — makes it more engaging in the moment.
Like I said, I love technology – but what I really love more is people. Face-to-face time should be about communicating. About listening intently — and being able to pick up on verbal, physical, and social queues that are just less likely when you’re using a screen versus a book.
Power Agents®, I’ve got a sample listing conversation book in your Listing Appointment tab. In it, you’ll find samples of visuals that will represent the tools that are most effective for getting a listing SOLD! It downloads into PowerPoint so that you can customize the entire thing for you and your business!
To help you best understand how to use these visuals and your book, I invite you to watch the Master the Listing Appointment webinar on demand here and download the slides as well.
Creating a visually powerful listing conversation book will help you communicate more effectively and keep your potentials engaged on a new level.
Now – go out there and SERVE, be a resource for consumers, and build those relationships. You’ve got this! We’re here for you every step of the way!
Not yet a Power Agent®? Did you know that for less than a dollar a day, you can have access to hundreds of marketing, prospecting, and objection handling tools – live weekly coaching, podcasts, webinars, and more? In fact – we’ll give you the first 30 days for just $5! Start your Power Agent® trial and have total access to every tool we have including letters, dialogues, training tips, webinars on demand, eBooks, and marketing tools.
If you’re ready to have everything you need to handle whatever the market tosses your way — get started today!