Success in real estate comes from consistency, creativity, and care. Here are five actionable tips from POWER AGENT® Traci Palmero to elevate your business.

We recently had the honor of welcoming Traci Palmero as a guest coach—something Darryl reserves for only a select handful of agents he deeply trusts to take the “hot seat” in his place. And she did not disappoint. Every time Traci shares with our members, the room lights up. Her time, energy, expertise, and genuine passion for helping fellow agents succeed leave everyone feeling both inspired and empowered.

Traci has been a POWER AGENT® for more than ten years, consistently showing up eager to learn, contribute, and give back to her peers. She doesn’t just walk the walk—she lives it every day, and our members are always blown away by her authenticity and generosity.

During this recent session, Traci shared so many amazing tips and ideas for getting creative and having fun out there in an industry that, frankly, hasn’t always felt like fun lately!

She also shared with our team five top tips she uses to build and sustain her thriving real estate business. We’re excited to bring them to you here.

1. Remind to Recommend for Referrals and Repeats

Your sphere of influence, community, past clients, and databases are all unique groups—and they deserve unique messages. Don’t just say, “If you’re thinking of selling, think of me.” Instead, tailor your communication: be warm and relational with friends, professional and approachable in your farm, and proactive with nurtured leads. Keep these reminders consistent, creative, and authentic, so your name stays top of mind when the time is right.

Recommended reading: How to Develop a Solid Real Estate Referral Business 

2. Expand, Explore, and Evaluate Your Business Pillars

A healthy real estate business doesn’t rely on one source of income. Traci breaks it down: past clients and referrals, agent-to-agent referrals, community farming, and lead generation all play a role. Track your numbers closely. How many calls lead to conversations? How many conversations turn into appointments? Evaluate regularly and pivot when needed—the market doesn’t define your business, you do.

3. Mindset, Momentum, and Motivation

Traci’s motto: Be Shamelessly Unstoppable. The right mindset builds momentum, and momentum fuels motivation. Track your wins, celebrate them publicly, and keep positivity front and center—for yourself and your clients. Share your energy with your community, because when they see your enthusiasm and dedication, they see your value.

Recommended reading: How Small Steps Pave the Way to Success in Real Estate

4. Accountability—To Yourself

At the end of each day, ask three questions:

1. Based on the work I did today, would I hire me?

2. Based on the work I did today, would I fire myself?

3. Based on the work I did today, if I fired myself yesterday, would I rehire myself tomorrow?

This simple self-check keeps you honest, focused, and moving forward. Real estate is your business—you are your boss. Show up, track your leads, and commit to doing the work that drives results.

5. Go the Extra Mile—Always

The most successful agents go beyond the transaction. Host events like shredding days, subdivision yard sales, or portraits in the park. Sponsor community causes. Deliver SMILE Stops™ or client appreciation gifts. These touches make you unforgettable, build loyalty, and show clients you’re more than an agent—you’re a partner in their community.

Recommended reading: 5 Keys to Sustainability in Real Estate

Bonus Tip: Share Yourself

Real estate is about relationships. When you let clients into your life, they stop being just clients—they become friends. That authenticity builds trust, referrals, and repeat business.

Traci Palmero’s advice boils down to one powerful truth: actions speak louder than words. By staying consistent, accountable, and authentic, you create a business that isn’t just successful—it’s sustainable and fulfilling.

Want more from Traci?
POWER AGENTS® can connect with her directly in the POWER AGENT® Directory and search the Classroom by her name to access her extraordinary interview with Darryl, her Purge Party Playbook, and even more tips and tools she’s generously shared with our community. Don’t miss the chance to learn from one of the best!

Learn more about the POWER AGENT® PROGRAM 

• Join Darryl’s Inner Circle Facebook Group. We are always posting fresh ideas, training tools, strategies, and templates, along with hosting important, timely discussions with real estate professionals across the globe who are committed to their Next Level® of success and life.  

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Not a POWER AGENT® yet? Give us a go! This comprehensive program provides affordable coaching, training, and customizable marketing tools for real estate agents. It’s proven to help thousands of agents significantly boost their listing inventory, solidify their business, cultivate lifelong customers, enhance authenticity and confidence, reduce stress, and craft fulfilling careers and lives.  Check out the POWER AGENT® PROGRAM here!