The internet’s beloved eagle parents, Jackie and Shadow, are inspiring millions, and can provide many powerful life-lessons for real estate agents. 

In a world where the news cycle is dominated by uncertainty, lawsuits, and market shifts, millions have turned their attention to something unexpected: two bald eagles in Big Bear Valley, California. Jackie and Shadow, the internet-famous raptors, have captured hearts and imaginations worldwide as they navigate the trials and triumphs of parenting, and building and maintaining their nest. 

For real estate agents, their journey offers some striking parallels to our own industry. These eagles remind us that success—whether in nature or in business—isn’t about having a perfect path. It’s about adapting, persevering, and making the most of what you have.  

Not only are Jackie and Shadow teachers of valuable life lessons, but eagles have long been powerful symbols across various cultures, often representing strength, freedom, vision, and resilience. In real estate, the eagle’s traits can serve as inspiring metaphors for agents aiming to navigate challenges, seize opportunities, and lead with confidence. 

Here are five key lessons real estate professionals can learn from these incredible birds: 

One: Build a Strong Foundation—Even If You Have to Reinforce It

Eagles don’t just build for the present; they continuously repair and expand their nests over time. Jackie and Shadow meticulously construct their nest year after year, carefully weaving together branches and twigs to create a well-fortified space for their future. Sometimes storms knock it down. Sometimes intruders threaten it. But regardless of the reason, they never stop rebuilding.  

Real Estate Lesson: A strong foundation in business means having reliable systems, consistent habits, and a clear plan. Even in times of disruption—whether market shifts or industry lawsuits—when you continuously strengthen your skills and strategies, you will always be able to rebuild and rise again. It comes down to being consistent, as well as persistent, in maintaining the things that keep your business going, no matter what happens. 

Related reading: When the Roots of Your Business Are Strong, No Storm Can Uproot You 

Two: Be Patient and Resilient

Jackie and Shadow have experienced challenges in their nesting attempts, including eggs that did not hatch and predation by ravens. Despite these setbacks, they persist each season, demonstrating remarkable resilience. Eagles endure harsh environments and challenging conditions, symbolizing perseverance, resilience, and the ability to rise above difficulties. Watching Jackie and Shadow patiently incubate their eggs for weeks at a time is a lesson in patience and unwavering commitment. 

Real Estate Lesson: Success in real estate doesn’t happen overnight. Business development take time. Clients need nurturing, and sometimes a lot of patience. Market conditions fluctuate and create confusion. Embracing resilience allows you to navigate these challenges, learn from experiences, and continue striving toward success. If you remain steadfast, putting in the effort daily, you’ll reap the rewards in the long run.  

Related reading: Business Day – Building resilience in the industry as a real estate agent 

Protect Your Territory, But Know When to Pivot

Even though eagles are known to be territorial, they are opportunistic feeders, adapting their hunting strategies based on prey availability. Jackie and Shadow fiercely defend their territory from rivals, yet they also know when to adapt to the situation. If a predator or intruder threatens their nest, they strategize, change their approach, and find new ways to safeguard their home.  

Real Estate Lesson: Agents today face new competitors, industry regulations, and changing consumer behaviors. You must be resourceful and adaptable, tailoring your approaches to meet diverse client needs and shifting market dynamics. Instead of resisting change, learn how to adapt, pivot your strategies, and position yourself as the trusted expert your clients need. Whether it’s adopting new technologies or exploring alternative marketing strategies, when you adopt a flexible mindset, you’ll stay relevant and effective. 

Related reading: 7 Strategies for Real Estate Agents to Master Adaptability 

Choose the Right Partner—Teamwork is Everything

Bald eagles are known for forming monogamous, long-term bonds, often partnering for life. Jackie and Shadow exemplify this commitment, working together diligently to build and maintain their nest, incubate eggs, and raise their young. They operate as a team, sharing responsibilities, supporting each other, and prove that success isn’t a solo journey—it’s about finding the right support system. 

Real Estate Lesson: Whether you’re part of a brokerage, a coaching program, or a mastermind group, having the right people in your corner makes all the difference. Surround yourselves with mentors, training, and resources that help you take your business higher. Take the time to foster strong partnerships—whether with colleagues, clients, or industry professionals—which can lead to more successful transactions and a supportive work environment, especially when the going gets tough. 

Focus on Your Vision

Eagles are renowned for their keen eyesight, able to see 4 to 5 times farther than humans and have a 340-degree field of view. Jackie and Shadow’s ability to spot opportunities and threats from afar is a testament to their incredible vision. This makes them a symbol of keen vision, focus, and strategic foresight—important qualities for leaders, entrepreneurs, and decision-makers.  

Real Estate Lesson: For you, maintaining a clear vision of your goals and staying focused amidst distractions can lead to more strategic decisions and successful outcomes. The real estate industry has always had its ebb and flow with down markets and regulatory changes, but agents who stay focused on their goals, continue keep learning, and push through the tough times will emerge stronger. 

Related reading: The Listings Lab – How To Plan Your Real Estate Goals: From Long-Term Vision to Daily Action 

Soar Like an Eagle—Even in Uncertain Times 

Jackie and Shadow’s story isn’t just about cool eagles and how they live their lives—it’s about resilience, commitment, and unwavering determination. The real estate industry, much like the wild, is unpredictable. But agents who embrace change, build strong foundations, and stay the course will not only survive—they’ll thrive. 

At the end of the day, whether you’re an eagle or an agent, success is about one thing: always showing up and being ready to fly. 

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