The Zillow vs. Compass antitrust fight is loud, but your sellers need a calm agent with a plan — not a ringside seat. Here’s how to stay focused and win.
Zillow leads convert at 1–3%. Referrals arrive pre-sold. In 2026, the smartest agents are nurturing relationships, not mining portals.
The iBuyer isn’t going to move into a house to create memories, they are buying the house for one purpose — to flip it for a tidy profit. They aren’t looking to help the seller get the most for their home.
What every real estate agent needs to know about Zillow as a brokerage.
Powerfact: Now that Zillow is a Brokerage – they are a competitor, and not one with your best interests in mind.