Smile Stops™ are great for client check-ins, but inviting clients to your office builds trust, boosts visibility, and sparks new business opportunities.

This simple shift creates a unique experience for your clients, offering them a glimpse into your professional world and reinforcing your role as a dedicated real estate professional.

Here’s why this strategy works—and how you can use it to boost your business this holiday season.

Why They Need to See You at the Office

At Power Headquarters, we’ve always emphasized the importance of showing clients your “home base.” One Power Agent® recently reminded us of this as she shared her success story—a holiday promotion where she invited clients to her office to pick up Costco pies.

This approach accomplishes something crucial: it lets clients see you in action. When clients only see you at their homes or in your car, they might not fully grasp the depth of your work or the resources behind you. Inviting them into your office changes that. It contextualizes you as a professional rooted in your company and industry, adding layers of credibility and trust.

TIP: For more insights, check out this article by Officense, “Where You Meet Matters: Why Meeting Clients in a Professional Setting Is Important.”

Additionally, your office environment can naturally spark conversations about real estate. Clients may notice listings, market updates, or promotional materials, which can lead to spontaneous discussions about buying or selling—a perfect setup for booking listing appointments.

How You Can Make Your Office Work for You

The holiday season is an ideal time to invite clients into your office. Festive promotions and events offer a dual benefit: connecting with your clients and showcasing your professionalism.

At Power Headquarters, we’ve created initiatives like the Holiday Hope Helpers Heroes Project. This customizable program allows agents to serve their community while fostering meaningful client relationships.

Here’s a real-world example from a Power Agent® who turned her holiday event into a major success:

The Plan: She invited clients to pick up pies from her office, using a combination of mailed invitations, reminder postcards (with RSVP requests), social media promotions, and personal calls.
The Execution: On the event day, clients stopped by her office to collect their pies, chat, and experience her professional setting firsthand.
The Outcome: Beyond the goodwill and holiday cheer, the event resulted in several listing appointments—making the day both heartwarming and profitable.

This strategy works because it’s personal, professional, and promotional all at once.

What’s Next?

Are you ready to elevate your client relationships and position yourself as the go-to agent in your market? Hosting an office event this holiday season could be your ticket to creating stronger connections and generating more business.

Power Agents®, for all the tools, resources, and strategies for hosting an incredible promotion and bringing your clients to you, head to the Farming, Self-Promotion, and Mailings tab in the Classroom.  Whether you need a boost of confidence, or empowering dialogues, we are here to help you get the skills you need to be the go-to agent for the buyers and sellers in your farm area.   

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