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serotonin science of smiling
July 20, 2021

The Science of Smiling: Success with Serotonin 

There is a plethora of science behind a smile, and we are putting Serotonin to work for us by striving for mastery and using our accomplishments to boost our confidence and creativity. 

I am excited about this series that we have been doing on The Science of Smiling. There is so much power in a smile, and I often talk about giving a Smile D.O.S.E. If you haven’t already seen this acronym, it stands for Dopamine, Oxytocin, Serotonin, and Endorphins.  

In previous articles, we talked about Dreaming in DopamineOxytocin for Others, and today we are diving into Serotonin. 

When we smile, the muscles in our face send signals to the brain, which then generates these four “feel good” chemicals. Every time you smile, you get a D.O.S.E. — you can’t be smiling and upset or depressed at the same time.  

The chemical Serotonin can be increased naturally, even without smiling. It’s generated when you have a sense of accomplishment. When you find success in something, serotonin is produced. It also goes up when you are skilled at what you do – when you know your business inside and out, and you know what good you do for your clients —  this also produces serotonin and boosts your confidence level. This is why it’s so important to train and become more skilled at real estate.  

The Chef Analogy 

I have used this chef/cooking analogy previously, but it’s one of my favorites!  

There is a difference between cooking and being a chef. The chef knows the ins and outs and all the rules of cooking so well that they can create their own recipes. They have reached a level of mastery in cooking that they can invent recipes off the top of their head, because they know what works and what doesn’t.  

Next Level of Mastery

That’s the level of mastery that we, as real estate agents, should be striving for — to know this industry and this business so well that you can invent and create your own dialogue, metaphors, and analogies that work to win over potential clients. That’s when real estate gets incredibly fun.  

Can you imagine how you would feel to have a constant stream of “happy feelings” running through your body? When you aren’t focused on what to say or how to say it because you have mastered the conversation, you are BEING, not DOING real estate? Serotonin will flow from your successes, and your confidence will get a huge boost!   

We want to make sure we are always growing in our business, keep improving your skills and abilities, and keep that supply of Serotonin flowing! 

What’s Next? 

Are you ready to start taking things to the Next Level®? If you don’t already know what you need to do to get to your next level, we can help!  

Power Agents®, for more strategies in coaching your sellers, check out the Smile Techniques tab in the Classroom.  Whether you need fun content to post on social media, or ideas for “Smile Stops,” Darryl will help you get the tools you need to be the go-to agent for the buyers and sellers in your farm area. 


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