6 Spring SMILE Stops™ to Help Build Your Business
We talk about SMILE Stops™ a lot in the POWER Program®; here’s why they are a powerful way to develop client relationships!
There is nothing we love more than seeing real estate agents getting creative in how they connect with homeowners! With thousands of fun opportunities throughout the year, we’re just in time for spring fun. This is also one of the best times for SMILE Stops!
What Are SMILE Stops™?
It’s pretty self-explanatory, but there is a secret that we want to share, too! Not only are Smile Stops something you can use to make your clients smile, but “Smile” is actually an acronym!
S: Service (focus on service not selling)
M: Meet face-to-face
l: Invite them to share their needs by asking questions
L: Leave behind a token of gratitude
E: Elevate the relationship
The premise of these stops is to use fun little gifts or treats as a method of thanking your past clients for their business; complete with your name and number so they can call anytime they have questions, and particularly so yours is the name in front of them when they decide to list!
Related reading: Door-Knocking, Smiles, and a Commitment to Service
How to Use SMILE Stops™
SMILE Stops are a ton of fun for everyone and a great way to pop in to visit a client to check in and show your gratitude. After all, without them, you wouldn’t be where you are today!
Take a look at the National Holiday Calendar to give you some fun ideas that you can capitalize on!
Here are some fun SMILE Stop ideas for SPRING!
One: March 2nd: Happy Dr. Seuss Day! Deliver a Dr. Suess book with this whimsical note:
Oh, the places you’ll go, and the homes you’ll explore!
Thanks for the journey, couldn’t ask for more.
On this day of whimsy, of rhymes and of play,
A big “Thank You” is what I wish to convey.
May your home be filled with laughter and cheer,
Not just today, but all through the year!
Two: March 17th – St. Patrick’s Day! Deliver a pot of shamrocks to five clients with a note:
A good client is like a four leaf clover!
Hard to find and lucky to have!
Thank you!
Three: March 23rd – National Puppy Day ! – Visit 3 great clients that you know to be dog lovers with a treat for their pet and a note that says,
Wishing you and your pet a PAWSOME Puppy Day!
Four: April is Lawn & Garden Month. Send a package of spring seeds to 10 past clients with a note,
Just sending a little spring your way! Thanks for being a great client!
Five: April 22nd: Jelly Bean Day. Bring a jar of gourmet jelly beans to five top clients with a note that reads,
Thanks for all your SWEET referrals! Happy Jelly Bean Day!
Six: April 26th – Arbor Day! Bring a tree seedling to at least 5 great clients with a note,
Plant a tree and Mother Earth Smiles! Happy Arbor Day!
Check out the Farming, Self-Promotion, and Mailings tab in the Classroom for TONS of SMILE Stop ideas for every season!
The goal of these SMILE Stops is to cultivate and maintain the relationships you have built with your clients in a fun and memorable way! They will feel valued and touched by your kindness.
Related reading: Inman – From the Heart: 10 Ways to Show Gratitude for Referrals
Calling All Real Estate Agents!
Are you ready to start taking things to the Next Level®? We have the tips, tricks, and tools you need to get your buyers and sellers off the fence and live from their commitments!
POWER AGENTS®, you can check out the Classroom for SMILE Stop ideas, dialogues, metaphors and strategies for self-promotion, Brand-Building, and more. Whether you need inspiration, motivation, or content to get started with, we have it!
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