Blog

“Accountability separates the wishers in life from the action-takers that care enough about their future to account for their daily actions.” – John Di Lemme 

As real estate leaders, we find ourselves putting together answers in these times of great change and legalities, and the burden of embodying accountability is upon us, especially as we expect more accountability from our teams. However, it is not a burden to be dreaded but rather an opportunity to be seized. Embracing personal accountability can be the difference between just maintaining your real estate business and actualizing growth and success.  

Accountability: The Cornerstone of Trust in Real Estate Leadership 

Accountability, to put it simply, is the willingness to explain your actions. In the world of real estate leadership, accountability means taking ownership of your successes and drawbacks while acknowledging the roles and contributions of your team.  

Accountability is a journey and not a destination. It’s intrinsic to the growth and dynamism of your real estate business. A leader who takes responsibility for their actions and decisions cultivates an environment of trust, respect, and cooperation. This is particularly vital considering the cyclical nature of the industry and market volatilities, and thus, it helps you navigate the highs and lows.  

Being accountable also creates a sense of reliability among your team. Leading by example, you can inspire members to be answerable for their work, promoting a culture of responsibility and collective success. Moreover, accountable leadership fosters learning and progress, as it facilitates an open space to discuss successes, failures, and lessons learned.  

Accountability should not be an optional attribute in your real estate leadership – it should be integral to your business plan. As a leader, being accountable for your actions and decisions creates a cascade effect. Not only does it set a precedent for your team to emulate, but it also reinforces your credibility as an effective leader who takes ownership and drives growth.  

Related reading: Homelight – Accountability in Real Estate: 5 Keys to Sustainable Success 

Key Action Points to Foster Accountability as a Real Estate Leader 

Accountability as a real estate leader goes beyond just a focus on productivity; it’s about establishing trust and fostering continual growth within your team.  

1. Establish Clear Goals and Objectives - Leaders who explicitly outline what’s expected of both themselves and their team find it easier to hold themselves and others accountable. Make sure your team is on the same page by setting clear, measurable goals.  
2. Create and Implement a Plan of Action - Having a strong action plan boosts accountability by providing a roadmap for your team members to follow. Make the action plan as detailed as possible, including timelines, task ownership, and progress-tracking mechanisms. 
3. Lead by Example - As a leader, you need to exemplify the values you want your team to uphold. Showcase your commitment to accountability by honoring your obligations and admitting when you make mistakes. Your actions will set the standard and inspire your team to do the same.  

A culture of accountability can help your real estate business navigate through ups and downs while ensuring your team remains focused on the objectives that matter most. By enforcing these guidelines, you can foster increased productivity, trust, and growth within your team. 

Related reading: Follow Up Boss – 7 Tips for Owning Real Estate Team Accountability 

The Takeaway 

Ingraining accountability into your leadership style isn’t merely an add-on; it’s essential for creating a productive work environment and forging a team that’s unified, motivated, goal-orientated, and, notably, committed to growth.  

Along the journey of instilling accountability, remember to celebrate the victories, however small they may be. They are a testament to your team’s hard work, dedication, and commitment to surmounting obstacles. Remember that accountability, like trust, is built over time and requires consistent effort. But its impact, from bridging the trust gap to fostering a high-performance team, is immeasurable. So take the necessary action today because the future of your real estate team depends on your leadership. 

For Your Agents… 

In our rapidly evolving industry, one aspect remains as crucial as ever - accountability. As your leader, it’s my responsibility to ensure we all thrive, and a critical part of that is being accountable to you and the team. Accountability doesn’t just build trust; it also cultivates an environment for success. When we hold ourselves and each other accountable for our actions, decisions, and results, we shape a culture that strengthens us as individuals and as a team. Remember, each of us plays a unique role in our collective accomplishment. Let’s not view accountability as a burden but rather an opportunity to excel, to learn, and ultimately, to succeed together. The secret to our success lies in our commitment to accountability. 

Know that agents do NOT have to go it alone in this market. 

Our goal is to bring the tools, training, and coaching to not only survive the shifts – but also build solid, dependable foundations they can count on and help them build clients for life. If that sounds like a goal that can help you reach YOUR goals – then join us for our Free Weekly Real Estate Webinar Training Series! Click here or the graphic below to register for the next one! 

Darryl Davis is an award-winning international speaker, real estate and business coach, and best-selling author of three books, all published by McGraw Hill Publishers.       

For more than 35 years, Darryl has spoken to and trained more than 100,000 sales professionals around the globe to more than double their production year after year. His book,  How to Become a Power Agent in Real Estate, tops Amazon’s charts for one of the most sold books to real estate agents.       

He was awarded the Certified Speaking Professional (CSP) designation by the National Speaker’s Association, which is given to less than 2% of all speakers worldwide.       

Whether from a stage or Zooming into a virtual room, Darryl’s extraordinary humor, relatability, and natural gift for teaching real-world, results-producing skills and mindsets to audiences have made him a client favorite throughout his career.       

Audiences will laugh, learn, and ultimately walk away better prepared for a changing world, with the tools, skills, and training they need to build their businesses with more ease and less stress and to design lives and careers worth smiling about.       

Bring One of Darryl’s W.O.R.K. Topics to Your Organization!      

By providing your agents with the knowledge and insights they need to stay ahead of the game, you can ensure that they are equipped to handle any situation that comes their way! Contact us here to learn more!