How to Communicate Value

Powerfact:  Any agent who has been in the business more than five minutes has probably at least once run into a commission objection.

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The Key to Pricing Properties Right in a Balanced Market

Powerfact:  Want to leverage a balanced market and help your sellers get more for their homes? Price the property for where the market is GOING, not where it is. The good news is we are definitely heading into a more balanced market – one that is fairer for sellers, buyers, and real estate professionals. The […]

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“We Can Come Down Later”

POWERFACT:  Having the right analogies and metaphors can help you expertly navigate objections when they arise in a conversational and non-confrontational way. Every agent at some point has heard, “We want to list high, we can always come down later.” We get it, they want the most for their home. Helping sellers understand how that […]

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The Number One Skill to Improve NOW

POWERFACT:  Your skill level and expertise as a communicator will determine your level of success. Markets are shifting across the country from buyer’s markets to seller’s markets and everything in between. Here’s what that means for you. Get super sharp on your communication skills. EVERYTHING we do as real estate professionals comes down to communication. […]

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What to Do When They Ask You to Cut Your Commission

Powerfact: Commissions are negotiable – they can always go UP. At some point, every agent gets the question, “Will you lower your commission?” To handle this objection, I like to tell Power Agents to use the analogy of corporations who make “widgets”. Watch the video below: “Mr. and Mrs. Hunna Hunna… If a company is […]

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Getting a Handle on Objections

Two Rules You Should Know About Objections By Real Estate Speaker and Coach Darryl Davis Stop me if you’ve heard this one, “I have a friend in the business.” Or, “We want to talk to at least three brokers.” Or, (one of my personal favorites), “We can always come down in price LATER.”  Been there. […]

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