August 1, 2021
I Have a “Friend in the Business” Objection
“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears.
“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears.
Using metaphors and analogies can be a powerful way to connect with clients, especially when reviewing important decisions.
Insecurity can get the best of any agent, but when we focus on being authentic, it allows us to commit to serving, not selling.