
I Have a “Friend in the Business” Objection
“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears.
“I have a friend in the business” is a common expression from buyers and sellers you hope will become clients, but explaining why that’s not ideal too often falls on deaf ears.
Using metaphors and analogies can be a powerful way to connect with clients, especially when reviewing important decisions.
Powerfact: Insecurity can get the best of any agent, but when we focus on being authentic, it allows us to commit to serving, not selling.