The Role of Real Estate Agents: Advocates, Golden Rule Followers, and Community Stewards
August 17, 2023

The Role of Real Estate Agents: Advocates, Golden Rule Followers, and Community Stewards

Being a real estate agent goes beyond transactions, it includes being an advocate, practitioner of the Golden Rule, and steadfast steward of your community.

Let’s unpack these titles a little more.

  1. Advocates for Clients:

A cornerstone of a successful real estate agent’s career is the ability to advocate tirelessly for your clients. Buying or selling a property is a significant life decision, often laden with complexity and emotions. As a skilled agent, you listen to your clients, understand their unique needs and aspirations, and tailor your approach accordingly. By truly grasping what clients desire, you can guide them toward properties that align with their preferences, budgets, and long-term goals. Serving as a client’s advocate also means negotiating skillfully on their behalf, striving for the best terms and prices. After all, the definition of an advocate is “to speak for, support, or represent a person or group of people who may need extra help or protection.”  It’s about supporting and protecting them and never taking advantage of them or their lack of knowledge. As we teach our POWER AGENTS®, we don’t SELL; we SERVE. We don’t CLOSE; we coach.  

Related reading: Zillow – I’ve Got Your Back: How to Be a Good Advocate for Your Real Estate Clients 

  1. Living by the Golden Rule:

The Golden Rule – “Treat others as you wish to be treated” – holds profound relevance in the realm of real estate. To build lasting relationships and maintain a stellar reputation, agents must consistently demonstrate respect, empathy, and honesty in their interactions. This rule transcends the boundaries of personal gain and compels agents to put themselves in their client’s shoes to understand their hesitations, concerns, and confusion. By doing this; you foster trust and rapport. By living and breathing the Golden Rule, agents can create an environment of mutual respect and collaboration, ensuring both clients and colleagues are treated with integrity and fairness. 

Related reading: Realvolve – 14 Golden Rules of Real Estate – Advice from Michael McClure, CEO of 

  1. Stewards of Communities:

You, as a real estate agent, are not just a participant in the housing market; you are an integral member of the community you serve. Your influence extends well beyond property transactions and encompasses the overall well-being of the neighborhoods you work in by fostering relationships between other agents, vendors, and homeowners that live in the community. This is even more prevalent during times of challenge and change – economic fluctuations, technological advancements, or societal shifts – when you have the opportunity to act as a steadying force. Whether supporting local initiatives, contributing to community events, or facilitating conversations about urban development, agents play a pivotal role in shaping the future of their neighborhoods. 

Related reading: How Our Difficult Times Help Us Empathize with Others  

  1. Navigating Challenge and Change:

Times of challenge and change can be daunting, but they also offer unique opportunities for you to showcase your true value. Economic downturns, regulatory shifts, and unexpected crises can test your adaptability and creativity. When you remain committed to advocacy, the Golden Rule, and community stewardship, you will stand out as beacons of reliability amidst uncertainty. By offering sound guidance, practical solutions, and unwavering support, you can guide your clients and communities through tumultuous times with grace and resilience. Remember, success in real estate isn’t solely measured by deals closed, but by the lasting impact agents leave on the lives they touch and the neighborhoods they help shape. 

As you face a constant ebb and flow of challenges and changes that reshape this industry, its vital that you understand the significance of being advocates for your clients, adherents of the Golden Rule, and stewards of communities. It isn’t just because it’s important, but it’s empowering. By embodying these principles as agents, you not only enhance your professional reputation, but can better foster resiliency in the clients you serve. Let’s dive into some invaluable insights into the transformative power of your role beyond transactions, and how to set the stage for long-term success and a positive and profound impact on the community you serve.

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