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The Science of Smiling: Dreaming in Dopamine
July 4, 2021

The Science of Smiling: Dreaming in Dopamine  

In this part of the “Science of Smiling” series, Darryl dives into the connection between our goals and dreams, and the body’s production of Dopamine. (Psst, dream BIG!)  

I have talked about the power of smiling, and given you the idea of a Smile D.O.S.E., the acronym for Dopamine, Oxytocin, Seratonin, and Endorphines — all the “feel good” chemicals we need to fill us with those sweet and happy feelings! 

Those chemicals are released in your brain when you smile because 12 of the muscles in your face literally send a signal to your brain that something good is happening, so it releases these hormones into your body. I’m going to dive into Dopamine in this article so we can understand the effects of it, and why we need this to fuel us in our business.  

PRO TIP: 

Healthline has a great article here about how Dopamine affects the body. 

Did You Know… 

Dopamine is fascinating. When I was researching my book about smiling, dopamine is one of the chemicals that go up when we have goals or dreams that we are striving to reach. It’s kind of a play on words: dreams are connected to dopamine, the “D” in DOSE! 

Think back over your life. When were you the most excited? What were you doing or planning or dreaming of? Maybe it was a vacation, or a big accomplishment, or a brokerage opening up, or even getting into real estate.  

Now, here’s the science behind that excitement. When scientists were testing on mice in their study involving cocaine and treats was, they discovered that the dopamine levels were highest before they got the goal. Once they got their treat, the dopamine levels in the brain went back down to normal. This suggests that it’s the anticipation of the goal is what generates dopamine, not that actual achievement. 

Therefore, if we want to keep this positive “feel good” chemical is to always have a goal, a Next Level® that you are committed to reaching. And once we reach that goal, we need to make a new one right away! Each and every morning, we should be waking up to a dream that makes us smile rather than waking to an alarm clock telling us its time to aimlessly get through the day. 

As you go through your week, be thinking about that goal – the dream that makes you smile – that’s going to inspire you, and then take the actions necessary to bring you closer to it. 

What’s Next? 

Are you ready to start taking things to the Next Level®? If you don’t already know what you need to do to get to your next level, we can help! 

Power Agents®, for useful tools and Smile D.O.S.E. ideas, check out the Smile Techniques tab in the Classroom so you can share the smiles with everyone you meet! Whether you need a boost of confidence or helpful resources you can share, Darryl will help you get the skills you need to be the go-to agents for the buyers and sellers in your farm area. 


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