Being a real estate professional includes coaching your clients. One way to present yourself as a coach and market resource is to educate through a blog.
What is real estate blogging anyways? Real estate blogging is pretty much just what it sounds like — blogging about all things real estate! This can cover topics from all aspects of the industry, and anything that you feel is worth sharing with your sphere and farm areas. They can be fun, educational, or newsworthy, but the one theme that should always exist? It should be information that is valuable to your clients and shows how valuable YOU are as an agent in their corner.
Should Real Estate Agents Have a Blog?
Yes! Maybe! No? What that means is that it can definitely be a vital and integral part of your marketing…if it is something you are actually going to do. If the idea of writing articles is repulsive to you, then perhaps it isn’t the best choice, however, there are options for a blog if this really isn’t your cup of tea.
What Kind of Content Should I Include?
There is a wide variety of topics that you can post on, and that will help keep your content both fresh, and extensive. From sharing news about the housing market, inflation, interest rates, mortgage services, home repair services, home decorating ideas, neighborhood news, local events and festivities, featuring local businesses, and many other things related to the housing industry, you will look like you know darn near everything!
TIP: Have a look at this related article: “Why Your Agent Website Might Be Overlooked”
I’m Not a Writer, Can Other People Contribute?
Absolutely. There are several things to keep in mind when deciding on what (and who) to include in your blog. Having lenders, home inspectors, title companies, etc. contribute can be a great idea to expand on the information you pass along to your clients. This can appeal to local businesses too, as it benefits both you and their businesses. It’s a win-win!
There is also the option of hiring a freelance writer to write some blog articles for you, if you really dislike writing, or lack the time to spend crafting an article. Other vendors from the real estate industry can contribute their own articles for mutual benefit — the real estate agent gets content, and the vendor gets an avenue to promote themselves.
Understand the Basics of SEO
“Huh? What the heck is SEO?” This is Search Engine Optimization, and sadly, unless you have an understanding of this concept and how to use keywords effectively, your blogs aren’t going to do much for you. There are certain keywords and phrases that you can plug into your article (in a natural way rather than “stuffing” it all over the place) that Google algorithms will pick up those keywords and show your article when someone does a search using those words. This will bring more people to your website and the more people that visit your website, the higher your website will rank in a search.
If you know someone who is familiar with SEO and keywords, have them give you some coaching in regard to publishing those articles. If you don’t know anyone with this knowledge, there are tutorials like Hubspot Academy, which provides some SEO training for free.
It’s also important to note that there are general real estate keywords, but you will also want to use keywords aimed to attract those in the geographical market or niche that you serve.
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Power Agents®, for some great ideas on how to spread some love and build your brand, check out the fantastic content in the Farming, Self Promotion, and Mailings tab in the Classroom. If you haven’t yet, peek into the Time and Money Management tab as well for some tips and tricks to work on the business side of real estate.
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