June 15, 2024
The Magic of Metaphors and Analogies
Metaphors, stories, and analogies are the secret sauce to effective communication.
Tag: how to deliver a listing presentation
January 10, 2024
To Renovate or Not: Sale Price Options for Homeowners
The ability to communicate value, options, and real-world solutions is more important than ever.
June 7, 2021
Everything I Needed to Know About Real Estate, I Learned from Dance Lessons
The listing appointment is like ballroom dancing — from leading to the go-to move to ending up right where you want to be on the dance floor when the music ends.
April 21, 2021
Coaching vs. Closing: How Real Estate Agents Can Help “Lift The Fog” for Buyers and Sellers
Your job is to clear the fog and to help people see choices, so that they can make smart decisions for their families.
April 17, 2021
Authenticity in Coaching: How to Overcome Insecurity and Become a Confident Listing Agent
Insecurity can get the best of any agent, but when we focus on being authentic, it allows us to commit to serving, not selling.
March 1, 2021
Pricing: Why A Seller Should Never Let Their Listing Grow Stale
Powerfact: Using an analogy or metaphor is the best possible way to communicate a point or handle an objection.
January 18, 2021
Get In The Door
Powerfact: When you know that you can help a homeowner sell their home for more money in less time and with less stress – your goal is to just get in the door.
October 19, 2020
Discount Brokers vs Traditional Brokers: Analogies to Explain The Difference to Your Client
Powerfact: Using Metaphors and Analogies help communicate value when you are hit with a discount brokerage objection.
August 8, 2020
Importance of Industry
POWERFACT: Before you start talking about YOU during your listing conversation – be sure that sellers have first bought into the value of our industry and using a REALTOR®.
August 3, 2020
Why You Need To Build Up Your Listings Inventory
Powerfact: Listing Agents Work Smarter, Not Harder.