February 4, 2019

“We Can Come Down Later”

POWERFACT:  Having the right analogies and metaphors can help you expertly navigate objections when they arise in a conversational and non-confrontational way. Every agent at some point has heard, “We want to list high, we can always come down later.” We get it, they want the most for their home. Helping sellers understand how that […]

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January 28, 2019

Short-Term Listing Objection Handler

POWERFACT: Using analogies to handle objections helps agents feel more skilled, more comfortable, and get better results. As we talked about in the last post, the market is starting to show signs of shifts. Now, more than ever, it’s important to develop the skills, dialogues, and mindsets you need to be at the top of […]

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January 14, 2019

Using “THE LIST” to Get the Listing

POWERFACT:  Using metaphors and analogies helps you connect on a higher level when in a Listing Conversation. Listen, I LOVE technology. I’ve got an app for almost everything. But here’s what I know – sometimes we can technology ourselves right out of a listing. Sometimes, going “old school” with a printed LIST — allows you […]

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October 29, 2018

How to Create Cash Flow for Real Estate Pros

POWERFACT: If you’re not building inventory, you’re not creating cash flow. In our business, our money goes up and down. Feels a little like a roller coaster right? What do your friends in every other profession have that we don’t have? A paycheck!  When you’re not sure where YOUR next commission is coming from — […]

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October 22, 2018

Games Can Be Game-Changing

POWERFACT:  Visually walking consumers through the processes of buying and selling houses makes for a better customer experience. Using visuals in your presentations is a great way to add authority, communicate more effectively, and ensure that people better understand the information your sharing. They are also a stress reducer for consumers when you are trying […]

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September 5, 2018

Put a Little Fun in Your Prospecting

POWERFACT:  When you treat prospecting time with the same importance level that you do closings, your listings will go up, your bottom line will get better, and you’ll become a master at handling the phone. We were working on some new agent tools this month, and one habit that is hard for ANY agent to […]

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August 27, 2018

The Importance of SKILLS

POWERFACT:  Real Estate agents are paid in direct proportion to the skills they present when they are face-to-face and belly-to-belly with people serving, not selling, and coaching – not closing. Question — when do you want to START being your personal and professional best? Today? Next week? Next year? How about right now? You know, […]

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August 6, 2018

Bring Your Listing CONVERSATION to the Next Level®

POWERFACT:  People don’t want to be SOLD. They respond better to a two-way CONVERSATION than a canned PRESENTATION. When it comes to listing homes, I want agents to stop and remember they are in the people business. That means it’s more important to have a CONVERSATION, which is a two-way exchange of information where you’re […]

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July 9, 2018

Will YOU Cut Your Commission?

POWERFACT: There will always, always be someone who will ask you to lower you commission. How you respond is up to YOU. Here’s the thing… I look at lowering your commission as an integrity issue. We covered this a while back, but I wanted to reiterate because it has been popping up a LOT lately. […]

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July 2, 2018

How and Why to Do a Neighborhood Open House

POWERFACT:  If you invite them CORRECTLY — they will come. Ok, let me share a little secret with you. If you’re not PROACTIVE — a lot of those people wandering around your public open house will just be nosy neighbors trying hard not to LOOK like they’re just being nosy neighbors! I say have a […]

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May 21, 2018

The Dollar Bill Analogy – Dialogue to Price Property to Sell

Powerfact: Using stories, metaphors, and analogies is a great way to communicate a point and help guide people to make good decisions. I’m a big fan of analogies and metaphors to illustrate a point and help people to visualize what you are trying to communicate. In this video, I demonstrate the “dollar bill” analogy. Very […]

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May 14, 2018

What to Do When They Ask You to Cut Your Commission

Powerfact: Commissions are negotiable – they can always go UP. At some point, every agent gets the question, “Will you lower your commission?” To handle this objection, I like to tell Power Agents to use the analogy of corporations who make “widgets”. Watch the video below: “Mr. and Mrs. Hunna Hunna… If a company is […]

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