July 31, 2025
8 Types of Real Estate Niches And Why You Should Have One
Getting into real estate can be as exciting as it is tough, but one way to effectively brand yourself is to find a niche that you are passionate about serving.
Category: Competitive Edge Marketing
July 20, 2025
Lessons from a Commission Tug-of-War: Ask, Document, Protect
A vague or expired buyer agency agreement can cause legal chaos—protect yourself by documenting everything and asking the right questions upfront.
July 17, 2025
To Evict or Not to Evict: Guiding Your Sellers Through Difficult Rental Decisions
Help sellers weigh the pros and cons of keeping a tenant vs. evicting by presenting clear, strategic options that support their goals—not make decisions for them.
July 17, 2025
Top Tips for Helping Renters (and Why Smart Agents Are Leaning In)
Renters aren’t a detour—they’re your future buyers, sellers, and referral sources. Learn how to turn short-term leases into lifelong clients.
July 3, 2025
How Being the “Mayor” Of Your Real Estate Farm Area Wins You Clients
Prospecting isn’t just dialing the phone or knocking on doors; it’s about becoming such a brand name that you’re almost the “Mayor” of your farm area.
June 25, 2025
Direct Mail Marketing: How to Promote Yourself In Real Estate
What’s old is new again, and direct mail marketing is one of the best ways to promote yourself to your farm area!
October 22, 2024
7 Fun Halloween Marketing Strategies for Real Estate Pros
From spooky open houses to ghoulish social media posts, these ideas will help you get noticed this Halloween season!
January 5, 2024
The Power of Being Present
NOT being present can cost you not only listings but also important personal and professional relationships.
December 12, 2023
How to Stand Out from the Christmas Card Crowd
Holiday cards are filling mailboxes far and wide – how do you ensure your message isn’t missed? We’ve got you.
July 21, 2023
The Ins and Outs of ChatGPT and How To Use It
The real estate industry is constantly changing, and so are the tools we use in business, like ChatGPT.
April 20, 2023
How To Run a Real Estate Power Accountability Group
Accountability is one of the big reasons why Top Agents are at the top — they have learned the value of answering to others when committing to something and following though.
April 19, 2023
How do I build relationships and loyalty?
In today’s world, particularly in our human connection-centric industry, agents need to build trust, cultivate loyalty, and stay top of mind to stay ahead. We get asked a lot from agents on our coaching calls how they can stand out from their competition and create stronger referral-generating relationships. Here are a few thoughts for leaders: […]